Skip to main content

DJI shifts focus to agriculture as consumer drone sales slow

As the consumer market for drones slows down, the Chinese drone maker, DJI shifted its focus to agriculture drone applications. According to an article in the Financial Times, DJI has increased spending to promote its products to Chinese farmers. The company reportedly doubled its domestic sales of agricultural drones last year, resulting in 20,000 unmanned aircraft sold to spray pesticides in China.

DJI shifts focus to agriculture

Tom Hancock and Wang Xueqiao write for the Financial Times:

China’s DJI, the world’s leading commercial drone company, doubled domestic sales of agricultural drones last year and is now increasing spending on promoting its products to Chinese farmers as the consumer market is projected to slow.

DJI…, …sold 20,000 agricultural drones for spraying pesticides in China last year, and about 2,000 in Japan and South Korea.

…Yasha Chen, sales director of the company’s agriculture department. DJI planned to spend more than Rmb20m ($2.98m) to subsidise agricultural sales agents and shops this year, he added.

Sales of commercial drones used for photography made up the bulk of the company’s sales of 375,000 units in 2017, according to consultancy IDC.

Chinese media reported last year that DJI believed growth of the global market for consumer drones would slow to below 10 per cent after 2020, while industrial drone sales would continue to double annually.

DJI estimates that about one-third of the country’s farmland could ultimately be served by drones.

You can read the entire article here.


If you’d like to stay up to date with all the latest drone news, scoops, rumors and reviews, then follow us on TwitterFacebookYouTubeInstagram or sign up for our daily email newsletter, that goes out every weekday at 6 pm.

Buy your next drone through directly from manufacturers, such as DJIParrotYuneec or retailers like AmazonB&HBestBuy or eBay. By using our links, we will make a small commission, but it will not cost you anything extra. Thank you for helping DroneDJ grow!



Avatar for Haye Kesteloo Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Main Writer at DroneDJ, where he covers all drone related news and writes product reviews. He also contributes to the other sites in the 9to5Mac group such as; 9to5Mac, 9to5Google, 9to5Toys and Electrek. Haye can be reached at or @hayekesteloo